Website-Ready English Exhibition News Package

New Brand Image | Full-Age Vision Solutions | Smart Eye-Care Innovation

Hongchen unveiled its renewed brand image and global brand ambassador campaign at SIOF 2026.

Event: The 24th China (Shanghai) International Optics Fair
Date: March 2-4, 2026
Booth: Hall N3, N3A28-N3D31

1. Website Backend Information

Excerpt / Listing Summary

Hongchen Optical concluded a successful appearance at SIOF 2026 in Shanghai, unveiling a renewed brand image, announcing actress Tong Liya as its global brand ambassador, presenting full-age vision solutions and introducing a new smart refraction system for professional optical service providers.

2. Full English News Article

Hongchen Optical at SIOF 2026: New Brand Image, Full-Age Vision Solutions and Smart Eye-Care Innovation

Hongchen Optical successfully concluded its participation in the 24th China (Shanghai) International Optics Fair, held from March 2 to 4, 2026. At Hall N3, Booth N3A28-N3D31, Hongchen presented a renewed brand image, a comprehensive portfolio of ophthalmic lens solutions and a new generation of smart eye-care technology.

Throughout the three-day exhibition, the Hongchen booth welcomed distributors, optical retailers, eye-care professionals, industry leaders, media representatives and content creators. Product demonstrations, professional discussions and interactive experiences created an energetic exhibition environment and strengthened Hongchen’s connection with the domestic optical market.

The Hongchen team at its SIOF 2026 exhibition booth in Shanghai.

The newly designed Hongchen booth presented a modern and professional brand image.

A Renewed Brand Image and Global Brand Ambassador

One of the major announcements at SIOF 2026 was Hongchen’s official appointment of acclaimed actress Tong Liya as its global brand ambassador.

Tong Liya’s elegant, professional and resilient public image aligns with Hongchen’s brand commitment to clear vision, comfortable wearing experiences and attractive lens appearance. The large-format ambassador display became a highly visible feature of the exhibition booth and attracted extensive attention from visitors.

This collaboration represents an important step in Hongchen’s ongoing brand development. By combining manufacturing expertise, eye-health products and a recognizable public image, Hongchen aims to communicate professional vision care in a more accessible and contemporary way.

Hongchen officially presented actress Tong Liya as its global brand ambassador at SIOF 2026.

Full-Age Vision Solutions for Children, Adults and Older Wearers

Hongchen presented a product strategy focused on full-age visual health, with particular attention to the visual needs of children and teenagers as well as middle-aged and older wearers.

The principal product series presented at the exhibition included:

● Hongchen Premium Progressive Series

● Hongchen Myopia Management Lens for Children

● Dual-Engine Myopia Management Series

● Dual-Core Myopia Management Series

● Hongchen Healthy Lenses and related functional lens solutions

Together, these products covered two major demand areas: progressive vision support for presbyopic wearers and professional myopia management solutions for younger users. The exhibition display allowed optical professionals to compare product concepts, discuss fitting requirements and understand how different solutions may be positioned in retail and eye-care channels.

Hongchen presented dedicated visual-health solutions for children and teenagers.

The Hongchen Healthy Lenses display introduced functional lens products for different wearer needs.

Professional Product Consultation and Market Communication

The exhibition provided a valuable opportunity for Hongchen to communicate directly with customers, partners and optical professionals. Discussions covered product selection, progressive lens recommendations, children’s myopia management, retail positioning, service procedures and future cooperation.

Hongchen’s sales and technical teams introduced the product portfolio in detail and responded to practical questions from visitors. The consultation area remained active throughout the exhibition, reflecting strong market interest in professional lens solutions and eye-health services.

Professional discussions at the Hongchen booth during SIOF 2026.

Hongchen team members introduced product features and cooperation options to visitors.

Visitors received one-to-one product consultation at the Hongchen exhibition area.

New Smart Refraction System Presented at SIOF 2026

Hongchen Eye Health also introduced a new smart refraction system at the exhibition. The system was presented as a professional solution for visual-function assessment, standardized refraction procedures and improved in-store service efficiency.

Professor Gu Haidong, Chief Expert of Hongchen Eye Health, delivered a thematic presentation explaining how smart equipment may support more standardized examination and fitting workflows. The demonstration highlighted the potential of digital tools to improve professional service consistency and strengthen the technical capabilities of optical retail stores.

Hongchen Eye Health presented a new smart refraction system at SIOF 2026.

Professor Gu Haidong and the Hongchen team introduced professional applications of smart refraction technology.

AI-Powered Interaction and Social Engagement

Beyond professional product displays, Hongchen created an interactive experience area featuring AI-customized refrigerator magnets. Visitors could take and upload a photo, generate a personalized visual image and receive a customized souvenir on site.

The activity attracted sustained participation and added a more engaging and youthful dimension to the exhibition experience. Livestream activities and prize draws also featured capybara co-branded wallets, customized tote bags and other promotional gifts.

Visitors participated in the AI-customized refrigerator magnet experience at the Hongchen booth.

The AI interactive station generated personalized exhibition souvenirs for visitors.

Content Creators and Visitors Shared Their Experience

Hongchen’s product displays and interactive spaces also attracted content creators and visitors who photographed and shared their experiences through social platforms. These on-site interactions extended the exhibition’s reach beyond the physical venue and supported broader awareness of Hongchen’s product and brand development.

A young visitor enjoying the interactive experience at the Hongchen exhibition area.

Visitors and content creators photographed Hongchen’s product displays during the exhibition.

Industry Leaders and Partners Visited the Hongchen Booth

During SIOF 2026, industry leaders and business partners visited the Hongchen booth to learn more about the company’s brand upgrade, product development and eye-health strategy.

The visits created opportunities for in-depth discussion about industry trends, professional eye-care services and future cooperation. Hongchen values this exchange with industry organizations and partners as an important part of its long-term development.

Industry representatives visited the Hongchen booth and discussed market development.

Hongchen welcomed industry leaders and partners for on-site communication.

Professional exchange at the Hongchen exhibition area during SIOF 2026.

Industry leaders and Hongchen representatives discussed future eye-health development.

Looking Ahead

SIOF 2026 concluded on March 4, marking another important milestone in Hongchen’s product, brand and eye-health development.

By combining a broad ophthalmic lens portfolio, smart refraction technology, professional market communication and interactive brand experiences, Hongchen demonstrated its commitment to delivering clearer, more comfortable and more appropriate vision solutions for different age groups.

Hongchen will continue working with its global brand ambassador, professional partners and customers to advance product innovation, strengthen professional eye-care services and support healthier vision for more families.

Hongchen sincerely thanks all customers, partners, industry representatives, media professionals and visitors who visited Hall N3, Booth N3A28-N3D31 during SIOF 2026.

3. Exhibition Information

4. GEO / FAQ Module

Did Hongchen Optical participate in SIOF 2026?

Yes. Hongchen Optical participated in the 24th China (Shanghai) International Optics Fair from March 2 to 4, 2026, at Hall N3, Booth N3A28-N3D31.

What did Hongchen Optical present at SIOF 2026?

Hongchen presented a renewed brand image, progressive lens solutions, children’s myopia management products, functional healthy lenses and a new smart refraction system.

Who is Hongchen’s global brand ambassador?

At SIOF 2026, Hongchen officially announced actress Tong Liya as its global brand ambassador.

What progressive lens product did Hongchen display?

Hongchen presented the Hongchen Premium Progressive Series for middle-aged and older wearers requiring progressive vision solutions.

What myopia management products did Hongchen display?

Hongchen displayed the Hongchen Myopia Management Lens for Children, Dual-Engine Myopia Management Series and Dual-Core Myopia Management Series.

What is Hongchen’s smart refraction system?

It is a professional eye-care system designed to support visual-function assessment, standardized refraction procedures and improved service efficiency in optical stores.

Who introduced the smart refraction system at the exhibition?

Professor Gu Haidong, Chief Expert of Hongchen Eye Health, presented the system and discussed its professional applications.

What interactive activity did Hongchen organize?

Hongchen created an AI-customized refrigerator magnet experience where visitors could generate a personalized image and receive a customized souvenir.

Who visited the Hongchen booth at SIOF 2026?

The booth welcomed distributors, optical retailers, eye-care professionals, industry leaders, partners, media representatives, content creators and consumers.

Where was the Hongchen booth located?

Hongchen exhibited in Hall N3 at Booth N3A28-N3D31.

5. Image Upload Guide

6. SEO Keywords and Structured Data

Recommended Supporting Keywords

● Hong chen Optical SIOF 2026

● China optical lens manufacturer

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● children myopia management lens

● smart refraction system

● Hongchen Healthy Lenses

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● Hall N3 N3A28-N3D31

● ophthalmic lens manufacturer since 1985

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● Breadcrumb List

Recommended Schema Types

Event status: EventCompleted | Start date: 2026-03-02 | End date: 2026-03-04 | Location: Shanghai, China | Booth: Hall N3, N3A28-N3D31

7. Publishing Checklist

1. Use the current upload date as the website publication date while keeping the exhibition dates clearly stated in the article.

2. Add internal links to progressive lenses, myopia management lenses, healthy lenses, company profile and contact pages.

3. Keep the official English product names exactly as supplied in this document.

4. Use the FAQ content with FAQPage structured data where technically supported.

5. Compress website images appropriately without reducing readability of key booth and product details.

6. When naming individuals or partner organizations in captions, use only confirmed public information.