The 24th China (Shanghai) International Optics Fair was held from March 2nd to 4th, 2026. Hongchen Group made a stunning appearance with its new brand image and major new products. The event attracted a huge crowd, becoming the focus of the exhibition and drawing countless merchants, media, and influencers. The event generated a buzz both online and offline.
At this exhibition, Hongchen Group officially announced that talented actress Tong Liya is its global brand ambassador. A large poster in the main image area attracted many visitors to take photos. Tong Liya's elegant, professional, and resilient image perfectly aligns with Hongchen's brand philosophy of "clarity, comfort, and high aesthetic appeal," jointly conveying a brand attitude of visual health.
Hongchen showcased its impressive product portfolio, focusing on visual health throughout the entire life cycle of the elderly and children. The booth featured core products such as the Glory Progressive Vision Series, Xiaoyuanman Myopia Management Lenses, and the Haotongxue Dual-Engine/Dual-Core Series, precisely targeting two key groups: the elderly with progressive vision and teenagers with myopia prevention and control. With professional optical solutions, Hongchen aims to protect the whole family's clear vision.
Hongchen Eye Health showcased its new intelligent optometry system, with Chief Expert Professor Gu Haidong delivering a keynote speech demonstrating the device's innovative applications in visual function testing and standardized fitting procedures, helping stores enhance their professional service capabilities and ushering in a new era of optometry measurement.
The "AI Customized Refrigerator Magnets" interactive area at Hongchen's booth was incredibly popular, quickly becoming the top spot for photos at the event. Visitors actively participated, taking photos and uploading them to receive an AI-generated personalized image. This instant customization experience attracted long queues of people eager to check in. Simultaneously, a live stream featured a lucky draw with prizes including a Kapibala co-branded wallet and a customized tote bag.
The stylish and professional lens products also drew influencers to experience them, taking photos and sharing them on social media platforms like Xiaohongshu and WeChat Moments, creating a vibrant and engaging atmosphere.
During the exhibition, numerous industry leaders and partners visited Hongchen's booth to gain a deeper understanding of the brand upgrade and product innovation. The leaders highly praised Hongchen's strategic layout in the field of eye health, and the atmosphere for on-site discussions was lively, with numerous potential collaborations expressed.
On March 4th, SIOF2026 successfully concluded. Hongchen, with its rich product portfolio, innovative technological strength, and immense popularity, once again solidified its leading position in the lens industry. In the future, Hongchen will continue to work with Tong Liya and global partners, focusing on "Healthy China," to provide consumers with a clearer and more comfortable visual experience, jointly fulfilling its commitment to quality.
We will attend the 2026 MIDO Optical Fair on Jan.31~Feb.2 ,welcome to our booth. You can know our products first, please check which items you are interested in and contact us freely. Now Summer is coming, Our photochromic lenses are hot sale , please find more details form our website. we also have RX preceitpion lens and so on.
Post time: Mar-13-2026